After having assisted Swiss based photographer Oliver Oettli for the first half of 2011 I resumed business with smaller assignments mid 2011. A friend of mine and I started developing ideas for an advertising campaign for a bar in Zurich called Toro Bar. The idea consisted of seven scenes showing services the bar offers. So we started planning the seven images including a lounge shot, a karaoke shot and a birthday party shot.

The small and simple idea soon started to grow and ended in being a nice project with a dozen people on set. Having now wrapped all shoots with professional and newcomer models I’m very happy to show them here. It was pure fun having nice people and especially my friend Jesca (make-up artist) and Michel Zollinger (kindly assisted me on several of the shoots) on set.